# 3 Not caring about asset allocation
We talk about this all the time on the radio show – we believe in efficient asset allocation. This means broad diversification, exposure to multiple asset classes and money managers simultaneously, and proactive management on that portfolio. Oftentimes people have over half of their stock in one company – this is not diversified enough and creates a great amount of risk. We always tell people that if you have more than 10% of you investible assets in any one company, that’s too concentrated.
Securities offered through LPL Financial, Member FINRA/SIPC. Advisory services offered through Wealth Enhancement Advisory Services, a registered investment advisor.