Time, Not Timing

In these days of detailed and ubiquitous reporting on stock markets one of the great dangers facing individual investors is the temptation to time the market. Never forget that time, not timing, is the investor’s greatest ally.

If your biggest concern is when to invest your money, you’re worrying about the wrong thing. Investing a set amount each month IS fine as a saving strategy, but as an investing strategy, it’s flawed. The best time to invest is as soon as you can. If you have created your asset allocation strategy, invest now!

But many people don’t follow this advice, or they try to beat the market by picking the right time to invest.


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